Privacy policy

Privacy Policy

Effective Date: 17 April, 2026

BreatheLab (“we”, “our”, or “us”) is a brand managed by Apuro Pte. Ltd. (“Company”, “we”, “us”, or “our”), a company incorporated in Singapore with its registered address at 60 Paya Lebar Road, #07-54, Paya Lebar Square, Singapore 409051.

We are committed to protecting your personal data and respecting your privacy in compliance with Singapore’s Personal Data Protection Act 2012 (“PDPA”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit or make a purchase from our website.

1. Collection of Personal Data

We may collect personal data from you in the following ways:

When you visit our website
When you make a purchase
When you sign up for our mailing list
When you contact us for enquiries or support

Types of personal data collected may include:

  • Name
  • Email address
  • Contact number
  • Shipping and billing address
  • Payment information (processed securely via third-party providers)
  • IP address and browsing behaviour

2. Use of Personal Data

We may use your personal data for the following purposes:

  • To process and fulfil your orders
  • To communicate with you regarding your purchases or enquiries
  • To provide customer support
  • To send marketing and promotional materials (with your consent)
  • To improve our website, products, and services
  • To detect and prevent fraudulent transactions

3. Disclosure of Personal Data

We may disclose your personal data to third parties where necessary, including:

  • Payment service providers
  • Logistics and delivery partners
  • IT service providers and website hosting platforms (e.g. Shopify)
  • Marketing and analytics partners

All third parties are required to protect your personal data in accordance with applicable laws.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Enhance user experience
  • Analyse website traffic and performance
  • Personalise content and advertisements

You may choose to disable cookies via your browser settings, though this may affect site functionality.

5. Protection of Personal Data

We implement reasonable security arrangements to protect your personal data from unauthorised access, collection, use, disclosure, copying, modification, or disposal.

However, no method of transmission over the internet is completely secure.

6. Retention of Personal Data

We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

7. Your Rights

Under the PDPA, you have the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Withdraw consent for the collection, use, or disclosure of your data

To exercise these rights, please contact us using the details below.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of such external sites.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

10. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please write to us via our Contact Page. 

By using our website, you consent to the terms of this Privacy Policy.